WeBroker, LLC X Merchant

(Eventual Stakeholders: PropCo, Merchant, RevPay, WeSell)

1. WeSell presents to the merchant a “Merchant Focused” WeSell Services presentation.

1. Custom tailored to each merchant type

   1. Art Gallerists

      1. Peter Lik art gallery

         1. Non-perishable items

         2. Unique items

         3. High retail margin

   2. Restaurants

   3. NightClubs/Bars

   4. Hotels

   5. Ghost/Cloud Kitchen usage

   6. CBD Merchants

   7. Marijuana Merchants

   8. eSports & Gaming Activity Space Operators

   9. Gyms & Work out spaces

   10. Healing & Services (Massages, manicures, barbers, etc)

1. Customized with a few slides specific to the merchant

2. And specific to the merchant’s industry

3. Roadmap of forthcoming legal agreements & operationalization if a property/space is chosen.

Understand Core Business (Merchant Intelligence)

• Cash Flow cycle (how/when they sell and get paid for product, methodology of borrowing money for accomplishing their goals). This helps us diversify their interaction with our  3revenue funnel.

• Breakdown of customer base. Profiling (unique social profiles). 

Understand their Seller Profile & Sales goals:

Seller Profile:

• # Locations 

• Revenue each generates

• Understand their retail margins**

• Historical data 

Sales Goals:

• What neighborhoods they want to sell in.

  • Building an ideal set of neighborhood profiles for this merchant

• Merchant flexibility with location : get a sense of possible geographic limitations and scope. 

• What items/points matter most to them to sell, most profitable.

Other Primary Retail Goals:

• Customer Acquisition

  • Potential for Per Customer Acquired Payment structure thru RevPay (ie $100/customer to WeSell & PropCo structure)

• Signatures for something

  • Think ballot initiatives

  • Neighbrohood campaigns

  • Recall of the governor

• Other Data collection

Localized / Hyper-Localized Marketing Efforts:

“Campaigns-as-merchants”

• ≠Political 

• Corporate lobbying activities

• BB to find out: How much money is spent annually on political campaign offices and lobbying efforts locations (retail real estate).**

Look for Value Adds:

 Use Matching WeSell efforts in realms of: 

• Location Optimization (matchmaking process)

• Retail Optimization (Maximization of selling process)

  • Automated logo / brand generation through AR assisted solution for customers to see. Will be aspirational.

  • 
    
    

Create presentation for merchants: 

• Classify merchant by merchant type. Intelligence we gather will contribute to a larger, ongoing template of earned merchant knowledge. 

• Work that goes into presentation has dual function of also contributing to property owner presentation / controller / dominion holder (i.e. could also be broker or gov’t.)

1. Merchant approves and signs a merchant representation agreement with WeSell. (non-licensed agreement)

   1. In this case - WeSell remuneration is a fixed success fee (ie $25k) if a lease is signed by the merchant or a Revenue share agreement executed via RevPay*.

   2. This signing process occurs in Docusign.

   3. It allows WeSell to engage in the process of a deep dive into the merchant’s business and industry. 

      1. Business Intelligence about their business

         1. Catalogs of their books, records, and historical data.

         2. Need to understand their existing revenue and the potential for their revenues.

      2. Industry Intelligence

         1. How their industry works

         2. Average Retail margins

         3. Who are the competitors? 

         4. Who are their suppliers?

         5. Produce a thesis on the industry and where we think the opportunity lies based on earned industry intelligence. 

         6. Online vs Physical Paradigms 

   4. This allows WeSell to represent the merchant to:

      1. Property Owners Work that goes into presentation has dual function of also contributing to property owner presentation / controller / dominion holder (i.e. could also be broker or gov’t.

      2. Property Managers

      3. Master Lessors/ Sub-Lessors [Store within-a-store opp’s]

      4. Cities & Governmental owned properties

      5. Non-For-profit organizations holding land (like churches/synagogues)

      6. Property Owner Representing Commercial RE brokers

1. Signing clears a barrier by legally allowing WeSell (can directly contract) to hire:

   1. Commercial Real estate brokers (Tenant/Occupier Representation)

1. WeSell then will seek out properties and spaces that match the merchant’s requirements.

1. Share all vacant/active spaces with the merchant, that match the merchant’s criteria; that are available on ProperMarket.com

1. Market the merchant’s business opportunity to all qualified property owners, property managers, and brokers.

1. Matchmaking process.

1. Deal Signing

2. Begin Revenue Operations = Revenue Funnel ON